Why We’re Not Sponsoring Athletes Right Now

At All Real Nutrition, we’re passionate about fuelling athletes with real, honest, and high-quality nutrition. We know how hard athletes work, the dedication it takes to compete, and how important it is to have the right support along the way. That’s why we wanted to take a moment to address a question we often get: Why aren’t we sponsoring athletes right now?

A Reality Check on Being a Small Business

Despite how it might look from the outside, All Real Nutrition is still a small company. We’ve come a long way from our early days crafting bars in the kitchen, but we are far from being a large, established brand. Building a business from the ground up is tough, especially in the nutrition industry, which is one of the most competitive and margin-sensitive sectors out there.

It’s important to us to be transparent with our community, and the reality is that we need to focus on growth and sustainability. Every decision we make has to be calculated and strategic, especially when it comes to finances. Sponsoring athletes is a significant commitment, and while we would love to support every talented individual who reaches out to us, it’s just not possible at this stage.

Our Focus Right Now

Right now, we’re focused on building a strong foundation. This means prioritising our product quality, expanding our reach, and making sure we continue to deliver the best possible experience to our customers. As we grow, we hope to be in a position where we can support athletes directly, but for now, we have to be smart about where we invest our resources.

A Word to the Athletes

To all the athletes who have shown interest in working with us, we see you, and we appreciate your support. We know how hard you work, and we genuinely wish you the best of luck in your pursuits. Just because we’re not sponsoring right now doesn’t mean we don’t believe in you or support your journey. We’re rooting for you, and we’re excited to see where your hard work takes you.

Building a Big Business First

Our goal is to grow All Real Nutrition into the kind of brand that can make a real impact—not just for athletes, but for everyone who values real food and sustainable practices. We’re building something that lasts, and that takes time and thoughtful choices.

We hope you understand our position and know that we’re committed to being transparent with our community every step of the way. Thank you for supporting All Real Nutrition and being part of our journey. We can’t wait to grow with you.

Thank for believing in us,