All Real Impact Project explained

Did you know that for every minute of rubbish, the equivalent of one truck full of rubbish is dumped into our oceans? By 2050, there will be more plastic in our oceans than fish. Here at All Real, the great outdoors is incredibly important to us. Both personally and as a brand, each of us are passionate about adventures, nature and the environment. From the very beginning of All Real’s journey, doing our part for the world around us has been top priority. Last year, we announced our collaboration with Plastic Bank, in which we committed to preventing 3.75 million plastic bottles from entering our oceans. With the support of our amazing customers, we achieved that. This year, we are taking it a step further.

The All Real Impact Project was born from our love of adventure, combined with the responsibility we feel to do whatever we can to help prevent ocean bound plastic, and make the world a better place. When you choose All Real, you support the prevention of over 29,000 kg of plastic from entering the ocean in 2022 through our collaboration with Plastic Bank. Each purchase of an All Real protein bar prevents the equivalent of 1 plastic bottle from entering the ocean, and each purchase of a jar of protein peanut butter prevents the equivalent of 5 plastic bottles from entering the ocean.

Furthermore, we will be hosting regular All Real community events, where all proceeds go towards the All Real Impact Project. This means that even more plastic will be prevented from entering the ocean this year! Our events will either be free for you to attend and we will make the contribution on behalf of attendees. Or, attendees will be charged a small attendance fee which will include an All Real product, the event itself and funding towards the All Real Impact Project. You can also support our mission by simply choosing to support All Real, whether it’s making an online order, picking up a bar in your local shop, or even just telling your friends and family about us!

Join the All Real Community here to be the first to hear about any upcoming events and to stay up to date with the latest All Real news.